Privacy Policy

Last Updated: July 27, 2026

First Principles Psychology respects your privacy.

This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit the First Principles Psychology website, subscribe to communications, contact us, or purchase or participate in educational programs.

1. Information We May Collect

Depending on how you interact with First Principles Psychology, we may collect information that you voluntarily provide, including:

• Your name
• Email address
• Contact information
• Account information
• Training enrollment information
• Purchase and transaction information
• Messages or inquiries you send to us
• Newsletter subscription preferences
• Information you provide when registering for educational programs or events

We may also automatically receive certain technical information when you use the website, such as:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages visited
• Approximate geographic region
• Date and time of access
• Website interaction and performance data

2. Payment Information

When you purchase a training or other paid offering, payment information may be collected and processed by a third-party payment processor or course platform.

First Principles Psychology does not necessarily receive or store your complete credit-card or banking information.

Payment providers process financial information according to their own privacy policies and security practices.

3. How We Use Information

We may use information collected through the website to:

• Operate and maintain the website
• Process training registrations and purchases
• Provide access to educational content
• Deliver course materials and updates
• Respond to questions and inquiries
• Send requested newsletters or publications
• Communicate about upcoming releases and trainings
• Maintain account and transaction records
• Improve website content and user experience
• Understand website usage and performance
• Detect fraud, misuse, or security issues
• Comply with legal obligations
• Enforce our Terms of Use and other policies

We may also use information for purposes reasonably related to those described when the information is collected.

4. Email Communications

You may choose to subscribe to First Principles Psychology for essays, framework notes, training announcements, and upcoming releases.

Email subscriptions may be managed through an email-service provider such as Kit/ConvertKit or another provider used by First Principles Psychology.

You may unsubscribe from marketing or newsletter communications at any time by using the unsubscribe link included in the relevant email.

We may still send non-promotional communications when necessary in connection with an account, purchase, training, customer-service request, or other transaction.

5. Cookies and Similar Technologies

The website and services integrated with it may use cookies and similar technologies.

These technologies may help:

• Maintain website functionality
• Remember user preferences
• Understand website usage
• Measure site performance
• Protect website security
• Support embedded or third-party functionality
• Improve the user experience

Some third-party services integrated with the website may place their own cookies or similar technologies.

You can control certain cookies through your browser settings and, where available, through website privacy or cookie controls. Disabling some cookies may affect website functionality.

6. Analytics

First Principles Psychology may use analytics services to understand how visitors interact with the website.

Analytics information may include pages viewed, approximate location, browser information, device information, referral sources, and other usage information.

This information is generally used to improve website performance, navigation, content, and user experience.

7. Third-Party Service Providers

We may use third-party providers to operate portions of First Principles Psychology.

These may include providers that support:

• Website hosting
• Email and newsletter delivery
• Course delivery
• Payment processing
• Analytics
• Forms
• Video hosting
• Scheduling
• Website security
• Technical infrastructure

For example, training purchases or course delivery may take place through Kajabi or another educational platform, and email subscriptions may be managed through Kit/ConvertKit.

These providers may process information according to their own privacy policies.

We encourage users to review the privacy policies of third-party services they use.

8. How Information May Be Shared

First Principles Psychology does not disclose personal information simply because someone visits the website.

Information may be shared with service providers when reasonably necessary to operate the website or provide services you request.

We may also disclose information:

• To process transactions
• To deliver training or educational services
• To comply with applicable law or legal process
• To protect our legal rights
• To investigate fraud, abuse, or security threats
• In connection with a business restructuring or transfer
• With your consent or at your direction

We do not sell personal information for money.

Where applicable privacy law defines certain advertising or analytics disclosures as a "sale" or "sharing," users may have additional opt-out rights.

9. Sensitive and Clinical Information

The First Principles Psychology website is primarily an educational and professional-development website.

Please do not use general website forms, newsletter forms, or other non-clinical communication channels to submit confidential clinical records, detailed patient information, medical records, or highly sensitive personal health information.

Submitting a website inquiry does not establish a psychologist-patient relationship.

Clinical-practice communications should be made through the appropriate channels identified on Dr. Zachary Wheeler's professional practice website.

10. Data Retention

We may retain information for as long as reasonably necessary for the purpose for which it was collected, including to:

• Maintain training access
• Maintain transaction records
• Respond to inquiries
• Fulfill legal and accounting requirements
• Resolve disputes
• Protect against fraud
• Enforce agreements

Different categories of information may be retained for different periods.

11. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, online transmission, or electronic storage system can be guaranteed to be completely secure.

You are responsible for protecting passwords and account credentials associated with third-party training or course platforms.

12. California Privacy Rights

Depending on the nature and size of First Principles Psychology's operations and the applicability of California privacy law, California residents may have certain rights regarding personal information.

Where applicable, these rights may include the right to:

• Request information about personal information collected
• Request access to certain personal information
• Request deletion of personal information, subject to exceptions
• Request correction of inaccurate personal information
• Opt out of certain sales or sharing of personal information
• Limit certain uses of sensitive personal information
• Exercise applicable privacy rights without unlawful discrimination

First Principles Psychology will honor legally required privacy rights where the relevant law applies.

To submit a privacy-related request, contact us using the information at the end of this Policy.

We may need to verify your identity before completing certain requests.

13. Global Privacy Control and Browser Signals

Where required by applicable law, First Principles Psychology will recognize legally valid browser-based opt-out preference signals, including Global Privacy Control signals, for processing to which such requirements apply.

Because browser technologies and privacy laws continue to develop, our practices may be updated accordingly.

14. Children

First Principles Psychology's professional trainings and clinical educational materials are intended for adults, including mental-health professionals, trainees, researchers, and readers interested in the work.

The website is not directed toward children under 13, and we do not knowingly seek to collect personal information from children under 13.

If you believe a child has provided personal information through the website inappropriately, please contact us.

15. International Visitors

Visitors may access the website from jurisdictions outside the United States.

If you provide information through the website, that information may be processed or stored in the United States or other countries in which our service providers operate.

Where applicable law gives you additional privacy rights, those rights are not intended to be limited by this Privacy Policy.

16. External Links

The website may contain links to external websites, social-media services, publications, educational platforms, or professional resources.

First Principles Psychology is not responsible for the privacy practices of websites or services it does not control.

Please review the privacy policies of those services before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy as the website, educational programs, technologies, service providers, or applicable requirements change.

The latest revision date will appear at the top of this page.

18. Contact Us

Questions or requests concerning this Privacy Policy or personal information may be directed to:

First Principles Psychology
Website: firstprinciplespsych.com
Email: contact@fpppsych.com